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Fixel – Smarter Segmentation for Remarketing and Lookalikes



This plugin has been closed as of 24 March 2023 and is not available for download. Reason: Guideline Violation.


15 July 2019
Fixel is an amazing segmentation tool for remarketing. Before Fixel, I used a variety of methods to try and understand if a user is engaged enough to remarket to, it was very sketchy, inconsistent and usually limited to only one platform. With Fixel, it became easy. They just highlight the right audiences. Removing irrelevant audiences from campaigns used to take hours, now it takes seconds, just target everyone who reached ‘Basic’ engagement and the Highly engaged audiences deliver great performance not so different from add-to-cart users. Highly recommended for marketers who want to target campaigns based on engagement.
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Contributors & Developers

“Fixel – Smarter Segmentation for Remarketing and Lookalikes” is open source software. The following people have contributed to this plugin.