This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

Optimizer Shortcodes – Business Name


A very simple plugin that turns your company/business name into a shortcode. This plugin provides a field and shortcode for your business name allowing you to use it anywhere on your site. If you ever need to update your business name, you’d just need to change it in one place.

This plugin works together with other Optimizer Shortcodes plugins. Find a list of all our Optimizer Shortcodes plugins here.

Usage Instructions

After setting your business name in the new settings page (/wp-admin/admin.php?page=optimizer-shortcodes), you can use the shortcode [optimizer_business_name] anywhere on your site to display your business name.
If you need to use the field value in your theme files or template, you can print it with PHP like this:


Plugin built by Rajiv Lodhia for Business Optimizer


  • The new menu page and custom business name field


  1. Copy the optimizer-shortcodes-business-name folder into your wp-content/plugins folder
  2. Activate the Optimizer Shortcodes – Business Name plugin via the plugins admin page
  3. Set your business name in the new field (/wp-admin/admin.php?page=optimizer-shortcodes)


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Contributors & Developers

“Optimizer Shortcodes – Business Name” is open source software. The following people have contributed to this plugin.




  • Initial Release.